{"id":9971,"date":"2017-10-06T09:01:56","date_gmt":"2017-10-06T09:01:56","guid":{"rendered":"http:\/\/centralmedia.rs\/?p=9971"},"modified":"2017-10-06T09:07:13","modified_gmt":"2017-10-06T09:07:13","slug":"internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji","status":"publish","type":"post","link":"http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/","title":{"rendered":"INTERNET UPOSLIO CELO SELO U LEV\u010cU &#8211;  DOMA\u0106I AJVAR IZ LO\u0106IKE HIT U SRBIJI"},"content":{"rendered":"<p>REKOVAC-Pod brendom ,,Doma\u0107i ajvar&#8221; ve\u0107 nekoliko godina porodica Radojevi\u0107 iz Lo\u0107ike kod Rekovca snabdeva hiljade porodica u Beogradu i Novom Sadu omiljenom zimnicom. Celu pri\u010du internet prodaje zimnice osmislio je porodi\u010dni naslednik Du\u0161an, koji radi kao programer u Beogradu, otac i majka su bili puni predrasuda prema novom tr\u017ei\u0161tu, ali prihvatili su izazov. Danas porodi\u010dna manufaktura Radojevi\u0107 upo\u0161ljava u preradi jo\u0161 20 porodica ili oko 100 me\u0161tana Lo\u0107ike u sezoni. Manufakturno prerade 60 tona doma\u0107e paprike i tr\u017ei\u0161tu isporu\u010de preko 11.000 tegli. Pored blagog, ljutog i novog hrono ajvara, kao i cepkane paprike, Radojevi\u0107i su pro\u0161irili program na sok od paradajiza u tegli, lova\u010dku salatu, d\u017eemove od \u0161ljive, kajsije, \u0161ipka i drena.<\/p>\n<div id='gallery-1' class='gallery galleryid-9971 gallery-columns-5 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/radojevici-dusan-i-zivko-sa-predssednikom-so-goranom-djordjevicem\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/radojevici-dusan-i-zivko-sa-predssednikom-so-goranom-djordjevicem-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/radojevici-dusan-i-zivko-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/radojevici-dusan-i-zivko-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/dzem\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/dzem-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/recept\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/recept-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/radojevici-dusan-i-zivko-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/radojevici-dusan-i-zivko-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>-Ovo je \u0161esta sezona proizvodnje doma\u0107e zimice. Sve se radi po starinskoj recepturi od proizvodnje povr\u0107a i vo\u0107a do prerade na smederevcima. Anga\u017eovali smo celo selo na uslu\u017enom ru\u010dnom pe\u010denju i lju\u0161tenju paprike, koje se zatim kod nas dalje prera\u0111uju, upr\u017eavaju i kao ajvar pakauju u tegle. Da bi se napravio kvalitetan doma\u0107i ajvar, pored paprike potrebni su \u0161poreti smederevci, \u0161erpe i drva, odnosno proizvodnja malih serija, otkriva tajnu doma\u0107eg ajvara otac porodice \u017divko.<\/p>\n<blockquote><p>RADOJEVI\u0106I PRIMER ZA SRBIJU<\/p>\n<p>-Ovo je primer za ostale Leva\u010dke porodice kako mogu sami da kreiraju novi posao, pa makar to bilo sezonski. Lokalna samouprava svake godine izdvaja sredstva za podsticaje proizvodnje. Ovakvi primeri moraju da se podr\u017ee, jer \u0107e i drugima biti pokazatelj da se sopstvenim snagama mo\u017ee mnogo posti\u0107i. Dovesti stranca je te\u017ee i neisplativije, od ulaganja u male biznise na\u0161ih gra\u0111ana koji ve\u0107 imaju bazu i tradiciju, \u00a0ka\u017ee predsednik SO Rekovac Goran \u0110or\u0111evi\u0107.<\/p>\n<div id='gallery-2' class='gallery galleryid-9971 gallery-columns-5 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/ajvar-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/ajvar-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/ajvar-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/ajvar-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/ajvar-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/ajvar-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/ajvar-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/ajvar-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/centralmedia.rs\/index.php\/2017\/10\/06\/internet-priblizio-levac-srbiji-domaci-ajvar-iz-locike-hit-u-srbiji\/ajvara-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/centralmedia.rs\/wp-content\/uploads\/2017\/10\/ajvara-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<\/blockquote>\n<p>Radojevi\u0107i proizvode zimnicu tokom avgusta, septembra i oktobra, sve kolil\u010dine se preko interneta odmah \u00a0distribuiraju na tr\u017ei\u0161te. Imaju stalne kupce od 2011. godine, a po re\u010dima doma\u0107ina ,,ko proba doma\u0107i ajvar iz Lo\u0107ike on zauvek ostaje veran tom ukusu&#8221;.<\/p>\n<p>-Bavim se programiranjem u Beogradu, osim septembra i oktobra, onda sam agroinformati\u010dar. Za vreme studiranja bilo mi je interesantno da cimeri pojedu teglu mog doma\u0107eg ajvara za doru\u010dak. To mi je dalo ideju da po\u010dnemo sa ve\u0107om proizvodnjom i ponudimo tr\u017ei\u0161tu preko interneta. Po\u010deli smo od 1.000 tegli, to je planulo preko dru\u0161tvenih mre\u017ea, a roditelji nisu mogli da shvate \u0161ta se dogodilo. Moji koreni su odavde, \u017eao mi \u0161to Leva\u010d gubi stanovni\u0161tvo, ali internet je na\u010din da \u00a0o\u017eivi Srbija. Voleo bih da jednog dana izvozimo na\u0161e proizvode u druge zemlje, me\u0111utim, za to su potrebna velika ulaganja u sertifikate i standarde. Svim poljoprivrednicima bih preporu\u010dio da svoje proizvode prerade i finalni proizvod ponude tr\u017ei\u0161tu, isti\u010de softverski in\u017eenjer Du\u0161an Radojevi\u0107.<\/p>\n<p>Doma\u0107instvo Radojevi\u0107 je ovladalo proizvodnjom, marketingom, prodajom i dostavom robe na adresu kupca. Bez ikakve pomo\u0107i dr\u017eave oni su stvorili brend koji je poznat \u0161irom Srbije.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>REKOVAC-Pod brendom ,,Doma\u0107i ajvar&#8221; ve\u0107 nekoliko godina porodica Radojevi\u0107 iz Lo\u0107ike kod Rekovca snabdeva hiljade porodica u Beogradu i Novom Sadu omiljenom zimnicom. Celu pri\u010du &hellip; <\/p>\n","protected":false},"author":4,"featured_media":9972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,1524,2,887,1519],"tags":[2374,981,704,2375],"_links":{"self":[{"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/posts\/9971"}],"collection":[{"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/comments?post=9971"}],"version-history":[{"count":4,"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/posts\/9971\/revisions"}],"predecessor-version":[{"id":9986,"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/posts\/9971\/revisions\/9986"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/media\/9972"}],"wp:attachment":[{"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/media?parent=9971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/categories?post=9971"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/centralmedia.rs\/index.php\/wp-json\/wp\/v2\/tags?post=9971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}